Bruce jumped into the unknown world of picture books after a career in advertising as an Illustrator and art director working in London then Sydney. Since 1992 Bruce has written and/or illustrated over 80 children's picture books. Though based in Australia his work is published internationally and in 2014 was included in the Bologna Children's Book Fair Exhibition.
His award winning titles include The Ugliest Dog in the World, Looking for Crabs, Detective Donut and the Wild Goose Chase, Diary of a Wombat, The Little Refugee, Flood, Fire, And the Band Played Waltzing Matilda and Cyclone.