Ricky Kradolfer

Natalie and Ricky Kradolfer are the Australian co-founders of the EdTech (education technology) company Amplify Music Education. The couple established the Sydney-based start-up around 2020 to address a shortage of specialist music teachers in Australian primary schools. Their company provides a digital platform that combines high-quality video content and teacher-friendly lesson plans. This approach is designed to upskill and support generalist classroom teachers, enabling them to deliver the compulsory music curriculum to their students.

Natalie Kradolfer serves as the company's CEO, drawing on a background in the music industry where she previously worked as a publicist and radio plugger. Ricky Kradolfer, a music educator with over 15 years of experience, brings his teaching philosophy to the company, which focuses on engaging students with contemporary music they know and love. Before co-founding Amplify, Ricky was also a touring musician who played in bands, most notably City Riots. Together, their mission is to make music education accessible to all primary school children.